By Inc. BarCharts
Outlines the fundamental options of memos, emails, court cases and shopper correspondence.
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Additional resources for BarCharts QuickStudy Business Letters
More involvement with your colleagues PERCEPTION DETERMINES CHOICE The reason for taking you through this imaginary birthday experiment? When you are presenting to a decision maker, whatever you’re selling may be something very similar to what your competition is selling. With two similar (if not identical) products or services to choose from, what is it that convinces someone to choose you versus the competition? Internally within your company, what is it that persuades a decision maker to promote you rather than a colleague?
If something doesn’t relate to a big idea, don’t put it in the bucket. Just leave it out. Select audience-focused key points. The following questions help you select the three most important key points: 46 CRAFTING YOUR PRESENTATION ? What points would specifically pique my audience’s interests and address their needs? What points will best support my objective and call to action? What points do I want this audience to remember most? Use a logical sequence to label key points. After you’ve identified the three points, it’s time to sequence them in a logical order that makes sense to the audience and is easy to remember.
Next is the Vocal/Verbal Factor—how your audience hears you. The objective in this area is to enhance your voice tone, vocal variety, and use of persuasive words and phrases while applying persuasive logic to your presentation structure. The goal: Every word and phrase you say reinforces the audience’s perception of you as authoritative, intelligent, and well prepared. The third sense, touch, is the basis of the Relational Factor. It refers to how the audience feels about you. Do you and your message “touch” them in a meaningful and positive way?
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